Imania

The brief

A jewelry gallery usually shows products on shelves. The aim here was to show it as a place where a story happens.

The images had to feel photographed, warm and real, and stay true to the gallery’s interior and brand mark.

Direction

A gallery, and the story of two people. Each frame was planned like a set: one key light, warm wood, deep red velvet and mirrored light.

The sequence moves from the room, to the window, to the mark, to the reflections.

AI image generation was one of the production tools; every frame was art directed like a photo shoot.

Deliverables

• Campaign concept and storyline
• Key visuals: interior, window display, detail
• Reflection series
• Brand mark key visual
• Formats for social media

Services

• Campaign art direction
• Concept and storyboard
• Product imagery